.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, once adapted to running into billions in financial backing each year, have actually increased nearly $360 million thus far this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That decline results from market concentration, elevated regulatory pressures, and economic uncertainties.ADWEEK spoke to five VCs that continue to acquire adtech companies, regardless of these difficulties, regarding what they are actually searching for and also what they prevent. Perhaps unsurprisingly, these entrepreneurs are actually targeting opportunities in privacy-focused technologies and industry-specific locations including linked television.